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Wednesday, May 12, 2010

Say it with me: Cross-marketing


Just a quick programming note, Landon Donovan (aka the face of the U.S. men's national team) will be on the Jimmy Kimmel Show tonight beginning at 12:05 EST on ABC.

While I don't normally recommend Kimmel, this is must-see TV. I assume they booked him since ABC has plenty of coverage of the World Cup and they're hoping for a good run by the Americans.

Get use to seeing Donovan front and center for the next two months.

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